AYOU is the story of men and women who dedicate their lives to sharing what Morocco does best, its aircraft, with generosity and talent. The rugs and weavings are traditionally hand-woven in Morocco’s most remote mountainous villages. Every unique piece reflects the culture, identity, and story of its artisan. AYOU is an adventure to discover, protect, and promote these millennial traditions. AYOU is foremost an endeavor to help these men and women sustain their way of life by making sure that both the environment and the people involved in the process are treated with dignity and fairness.